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Friday, May 22, 2009

BI and Re-Branding

And by the way, there seems to have been a re-branding of "BI" for the mass market.

As recently as a year ago, BI (Business Intelligence) meant something special. Different kinds of information displayed for very specific purposes. Now it seems to mean "reporting" (although "BI" is a lot more edgy than "reporting" so probably worth more money.)

If you are buying "BI" and paying BI prices but getting basic reporting then you are a victim of mass marketing and re-branding (see previous post).

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